Google Ads
Search + Performance Max Campaigns
Spend
$244.68
Clicks
507
Impressions
6,353
Leads
50
CPL
$4.89
CPC
$0.48
CTR
7.98%
CPM
$38.51
| Campaign | Spend | Clicks | Impr. | Leads | CTR | CPC | CPL |
|---|---|---|---|---|---|---|---|
| Direct Checkout | ABF | Search (Observation) | $67.50 | 225 | 2,076 | 14 | 10.84% | $0.30 | $4.82 |
| Phone Promo | Search | LEAD FORM | $36.11 | 22 | 185 | 9 | 11.89% | $1.64 | $4.01 |
| Phone Promo | PMax | $33.43 | 145 | 2,740 | 7 | 5.29% | $0.23 | $4.78 |
| AIA | PMax #2 | $32.62 | 46 | 637 | 3 | 7.22% | $0.71 | $10.87 |
| Phone Promo | Search #2 | $32.48 | 11 | 189 | 5 | 5.82% | $2.95 | $6.50 |
| AIA | Search | LEAD FORM | $30.88 | 14 | 149 | 5 | 9.40% | $2.21 | $6.18 |
| Direct Checkout | PMax | $11.66 | 44 | 377 | 7 | 11.67% | $0.26 | $1.67 |
| Total | $244.68 | 507 | 6,353 | 50 | 7.98% | $0.48 | $4.89 |
Google Ads Conversion Breakdown
All-Time Conversion Types (from Report Data)
Calls from Ads
444
75% of all conversions
Check Availability
119
Step 1 completions
Submit Lead Form
24
Thank You Page
Call from Website
4
Website call clicks
Direct Checkout Campaign Spotlight
Search (Observation)
14
Check Availability
PMax
7
Check Availability
21 Total Check Availability Conversions This Week
Meta Ads, V1 (Fiber Sales)
Lead Generation + Traffic Campaigns
V1 Account
Spend
$5,984.72
Clicks
4,944
Impressions
172,293
Leads
290
CPL
$20.64
CPC
$1.21
CTR
2.87%
Reach
103,624
| Campaign | Spend | Clicks | Leads | CTR | CPC | CPL |
|---|---|---|---|---|---|---|
| AIA Full AI test | $2,843.97 | 1,803 | 121 | 2.51% | $1.58 | $23.50 |
| AIA AI test - 2FA | $1,539.35 | 1,030 | 52 | 2.24% | $1.49 | $29.60 |
| INTERNET AIR BUSINESS - Dynamic | $1,057.80 | 471 | 38 | 2.16% | $2.25 | $27.84 |
| AIA Engagement Campaign | $175.01 | 162 | 38 | 2.95% | $1.08 | $4.61 |
| AIA Engagement Campaign - Copy | $170.81 | 182 | 38 | 3.18% | $0.94 | $4.50 |
| AIA: Traffic | $124.04 | 1,254 | 0 | 6.34% | $0.10 | - |
| Retargetting AIA | $73.74 | 42 | 3 | 2.57% | $1.76 | $24.58 |
| Total | $5,984.72 | 4,944 | 290 | 2.87% | $1.21 | $20.64 |
Meta Ads, V2 (Fiber Connect v2)
Cell Phone Promo + Internet Air V2
V2 Account
Spend
$2,880.36
Clicks
2,874
Impressions
294,592
Leads
112
CPL
$25.72
CPC
$1.00
CTR
0.98%
Reach
163,287
| Campaign | Spend | Clicks | Leads | CTR | CPC | CPL |
|---|---|---|---|---|---|---|
| CELL PHONE PROMO | $1,573.33 | 741 | 66 | 2.28% | $2.12 | $23.84 |
| INTERNET AIR BUSINESS V2 | $969.40 | 422 | 44 | 1.87% | $2.30 | $22.03 |
| Internet Air: Traffic V2 | $178.66 | 1,154 | 0 | 0.73% | $0.15 | - |
| Phone Promo - Traffic V2 | $110.40 | 526 | 0 | 0.66% | $0.21 | - |
| Internet Air: Retargeted | $48.57 | 31 | 2 | 2.17% | $1.57 | $24.29 |
| Total | $2,880.36 | 2,874 | 112 | 0.98% | $1.00 | $25.72 |
Meta Ads Combined
V1 + V2 Account Totals
Total Spend
$8,865.08
Total Clicks
7,818
Total Leads
402
Blended CPL
$22.05
Top Meta Ad Creatives
Best Performing Ads by Lead Volume (All-Time)
V1 Top Lead Generators
1
AT&T Internet Air Business
706 Leads
4,932 Clicks
$26.06 CPL
2
5.d AIA
380 Leads
3,187 Clicks
$22.15 CPL
3
AT&T Internet Air Business
227 Leads
1,872 Clicks
$28.58 CPL
V2 Top Lead Generators
1
Cell Phone Promo UGC
370 Leads
2,458 Clicks
$25.62 CPL
2
Cell Phone Promo
256 Leads
2,397 Clicks
$28.25 CPL
3
Updated May 5th Ads
29 Leads
292 Clicks
$33.55 CPL
Reddit Ads
Traffic | Ground Fiber Internet, AIA, & Network Providers
Spend
$148.65
Clicks
152
Impressions
12,005
CPC
$0.98
Ad Group 2: Network Providers, Keywords & Communities
Impr: 12,987
Clicks: 151
CTR: 1.16%
CPC: $0.57
Ad Group 1: Network Providers, Keywords & Interest Groups
Impr: 3,190
Clicks: 23
CTR: 0.72%
CPC: $0.54
Ad Group 1: AIA, Keywords & Interest Groups
Impr: 4,876
Clicks: 33
CTR: 0.68%
CPC: $0.56
Ad Group 2: Ground Fiber, Keywords & Communities
Impr: 3,801
Clicks: 34
CTR: 0.89%
CPC: $0.57
Ad Group 2: AIA, Keywords & Communities
Impr: 4,373
Clicks: 22
CTR: 0.50%
CPC: $0.57
Ad Group 1: Ground Fiber, Keywords & Interest Groups
Impr: 2,296
Clicks: 15
CTR: 0.65%
CPC: $0.58
Social Media
Facebook & Instagram Posts This Week
Social Media Planner
Automated content scheduling across Facebook & Instagram
Content Calendar
Automated
Platforms
FB + IG
This Week
10 Posts
Strategy
AT&T Promos