Portfolio Overview
All Platforms Combined
Total Spend
$8,848
All platforms
Total Leads
418
Meta + Google
Avg CPL
$21.17
Blended
Total Clicks
6,496
Across all campaigns
Impressions
335,989
Total reach
Social Posts
14
7 FB + 7 IG
409 leads from Meta Ads alone at a $21.16 blended CPL across both ad accounts. Google Ads contributed 9 additional conversions at $21.48 CPA. Total portfolio generated 418 leads/conversions this week.
Meta Ads Performance
Account: Fiber Sales (Primary)
act_1031103611422721
Spend
$6,493
Leads
324
Cost Per Lead
$20.04
Clicks
4,620
Impressions
253,462
CTR
1.82%
| Campaign | Spend | Leads | CPL | Clicks | Impr. |
|---|---|---|---|---|---|
| INTERNET AIR BUSINESS - Dynamic | $2,305.33 | 116 | $19.87 | 1,406 | 76,059 |
| AIA Full AI test | $2,107.87 | 82 | $25.71 | 1,396 | 74,063 |
| AIA AI test - 2FA | $1,539.13 | 102 | $15.09 | 985 | 70,137 |
| Retargetting AIA | $234.12 | 19 | $12.32 | 392 | 15,697 |
| AIA: Traffic | $80.72 | - | - | 192 | 6,773 |
| AIA Engagement Campaign - v2 | $55.72 | - | - | 114 | 5,268 |
| AIA Engagement Campaign | $169.93 | 5 | $33.99 | 135 | 5,465 |
| TOTAL | $6,492.82 | 324 | $20.04 | 4,620 | 253,462 |
Top Performer: AIA AI test - 2FA is delivering the lowest CPL at $15.09 with 102 leads. Retargeting AIA is also strong at $12.32 CPL. The Dynamic campaign is the highest volume producer at 116 leads.
Meta Ads Performance
Account: Fiber Connect v2
act_1709743386305801
Spend
$2,162
Leads
85
Cost Per Lead
$25.44
Clicks
1,766
Impressions
81,146
Video Views
2,609
| Campaign | Objective | Spend | Leads | CPL | Clicks |
|---|---|---|---|---|---|
| CELL PHONE PROMO | Leads | $991.50 | 36 | $27.54 | 387 |
| INTERNET AIR BUSINESS V2 | Leads | $889.66 | 49 | $18.16 | 512 |
| Phone Promo - Traffic V2 | Traffic | $137.46 | - | - | 462 |
| Internet Air: Traffic V2 | Traffic | $83.07 | - | - | 260 |
| Internet Air: Retargeted | Leads | $60.41 | - | - | 145 |
| TOTAL | $2,162.10 | 85 | $25.44 | 1,766 | |
INTERNET AIR BUSINESS V2 is the standout on this account — 49 leads at $18.16 CPL. Cell Phone Promo generating 36 leads but at a higher $27.54 CPL. Traffic campaigns driving 722 additional clicks for top-of-funnel volume.
Google Ads Performance
Account: Fiber Connect (822-403-3827)
Spend
$193.37
Conversions
9
CPA
$21.48
Clicks
110
Impressions
1,382
CTR
7.96%
| Campaign | Status | Spend | Clicks | Conv. | CPA |
|---|---|---|---|---|---|
| AIA | PMax #2 | Active | $111.33 | 50 | 3 | $37.11 |
| AIA | Search | Active | $82.04 | 60 | 6 | $13.67 |
| Phone Promo | PMax | Active | $0.00 | 0 | 0 | - |
| TOTAL | $193.37 | 110 | 9 | $21.48 | |
AIA | Search is crushing it — 6 conversions at just $13.67 CPA with a 7.96% CTR. PMax #2 driving 3 conversions at $37.11 CPA. Phone Promo PMax had zero impressions this week.
Social Media Activity
Facebook + Instagram
Facebook Posts
7
Instagram Posts
7
Total Posts
14
Facebook Posts
Instagram Posts
14 posts published across Facebook and Instagram this week. Content themes: St. Patrick's Day promos, referral program push, business connectivity upgrades, and phone plan promotions. Posts are cross-posted to both platforms simultaneously.
Work Completed This Week
From Notion Task Tracker
Meta Ads
-
Update ad creatives and ad text for price increase for port in ($10 to $15) — phone details feedback received and finished
-
Create a Referral META Campaign — need referral amount (held up, awaiting info)
CRM / Automations
-
Pause Phone Promo texting and Relaunch AIA texting promo again
Website
-
Remove or correct inaccurate "100 carriers" and "20+ years" claims on the Connect Fiber site and choose conservative experience wording, fix header menu items
-
Add asterisks and disclaimers on the $15 and $30 pricing to Appna website
-
Add "$800 ETF buyout with $15/month plan included in price" messaging to the new website
-
Swap the domain once the client decides what domain
Content / Creative
-
Review meeting notes from Fiber Sales meeting
-
Call Fiber Sales client — he was super happy, likely increasing budget
Coming Up
Next Steps
1. Confirm referral amount to launch Meta Referral Campaign
2. Consider increasing Google Search budget (AIA | Search at $13.67 CPA)
3. Evaluate Phone Promo PMax — pause or restructure
4. Check if social media posts are scheduled for next week
5. Present budget increase proposal to capitalize on client enthusiasm
2. Consider increasing Google Search budget (AIA | Search at $13.67 CPA)
3. Evaluate Phone Promo PMax — pause or restructure
4. Check if social media posts are scheduled for next week
5. Present budget increase proposal to capitalize on client enthusiasm