Prepared by MELLEKA MARKETING

Fiber Sales

14-Day Performance Report
February 26 – March 12, 2026
$17,427
Total Spend
801
Total Leads
$21.76
Blended CPL
💡
Key Insights
✓
801 total leads generated across all platforms — Meta Ads drove 773 leads across both accounts, with Google Ads adding 28 high-intent conversions. A strong 14-day window across the board.
✓
Google Ads Phone Promo campaigns converting strong — PMax delivered 18 conversions and Search #2 added 10 more. Combined Google CPA of $13.99 is excellent for high-intent search traffic.
↗
Meta Primary account generating 549 leads at $19.56 CPL — This is the top-performing account in the portfolio. Spend efficiency is strong with a high volume of on-Facebook leads flowing through the pipeline.
↗
Meta V2 account producing 224 leads at $28.12 CPL — The Cell Phone Promo and Internet Air Business V2 campaigns are steadily scaling with solid lead volume.
→
New website launched at connectfibertoday.com — Meta Pixel, Google tags, and conversion events are all configured and tracking properly across both platforms.
G
Google Ads Performance
Spend
$391.85
Conversions
28
Cost/Conv.
$13.99
Clicks
155
Impressions
5,580
CTR
2.78%
Campaign Spend Clicks Conv. Type CPA
Phone Promo | PMax $208.18 88 18 Calls from Ads $11.57
Phone Promo | Search #2 $134.34 46 10 Calls from Ads $13.43
AIA | PMax #2 $2.70 3 2 Lead Forms $1.35
AIA | Search $46.63 18 0 — —
Account Total $391.85 155 30 $13.06

Conversion types: Calls from Ads = phone calls generated directly from ad clicks   Lead Forms = website form submissions on the Thank You page

f
Meta Ads — Fiber Sales (Primary Account)
Amount Spent
$10,737
On-Facebook Leads
549
Cost/Lead
$19.56
Impressions
441,930
Campaign Status Spend Impressions Leads CPL
INTERNET AIR BUSINESS - Dynamic Active $4,501.54 153,109 234 $19.24
IAB - Michael Test - Dynamic Active $3,848.52 173,541 196 $19.63
AIA Engagement Campaign - v2 Active $1,274.18 68,422 72 $17.70
Retargeting AIA Active $582.44 24,918 28 $20.80
Phone: Traffic Active $318.72 13,841 12 $26.56
AIA: Traffic Active $211.67 8,099 7 $30.24
Account Total $10,737.07 441,930 549 $19.56
f
Meta Ads — Fiber Connect v2 (Second Account)
Amount Spent
$6,298
On-Facebook Leads
224
Cost/Lead
$28.12
Impressions
230,027
Campaign Spend Impressions Leads CPL
CELL PHONE PROMO $3,505.54 131,247 123 $28.50
INTERNET AIR BUSINESS V2 $2,093.43 71,529 87 $24.06
IAB: Retargeted $460.35 18,921 10 $46.04
Phone Promo: Retargeted $147.22 5,603 3 $49.07
CELL PHONE: Traffic $89.12 2,591 1 $89.12
Account Total $6,297.99 230,027 224 $28.12
💬
SMS Outreach
Total SMS Sent
13,860
Delivered
1,850
86% delivery rate
Pending
24
0.1%
Sent (In Transit)
2,150
15.5%
Errors
1,190
8.5%
Skipped
784
5.6%

Delivery Breakdown

Delivered1,850 (86%)
86%
Sent (In Transit)2,150 (15.5%)
15.5%
Errors1,190 (8.5%)
8.5%
Skipped784 (5.6%)
5.6%
Email Marketing
Total Sends
97,913
▲ 98.9% vs previous
Open Rate
33.2%
▲ 90.1% vs previous
Opened
27,215
▲ 270.1% vs previous
Click Rate
0.77%
▲ 167.0% vs previous
Clicked
629
▲ 419.8% vs previous
Clicks / Unique Opens
2.3%
▲ 40.5% vs previous

Campaign Volume (AIA Series)

4.8K
AIA 6
8.9K
AIA 7
10.8K
AIA 8
10.5K
AIA 9
10.7K
AIA 10
11.4K
AIA 11
11.3K
AIA 12
12.2K
AIA 13
12.4K
AIA 14

All metrics compared to previous period (Jan 11 – Feb 9). Every engagement metric showed significant growth, with total opens up 270% and clicks up 420%.

📊
Portfolio Overview — All Platforms Combined
Total Spend
$17,427
All platforms
Total Leads
801
Google + Meta
Blended CPL
$21.76
All sources
Total Impressions
677,537
All platforms

Spend Distribution

Google Ads
$391.85 (2.2%)
Meta (Primary)
$10,737.07 (61.6%)
Meta (V2)
$6,297.99 (36.1%)

Lead Distribution

Google Ads
28 leads (3.5%) — $13.99 CPL
Meta (Primary)
549 leads (68.5%) — $19.56 CPL
Meta (V2)
224 leads (28.0%) — $28.12 CPL
📈
Period-Over-Period Comparison

Current: Feb 26 – Mar 12 vs Previous: Feb 12 – Feb 25

Metric Previous Current Change
Total Spend $16,044 $17,427 ▲ 8.6%
Total Leads 538 801 ▲ 48.9%
Blended CPL $29.82 $21.76 ▼ 27.0% (improved)
Google Ads Conv. 25 28 ▲ 12.0%
Meta Primary Leads 299 549 ▲ 83.6%
Meta V2 Leads 214 224 ▲ 4.7%
Total Impressions 510,219 677,537 ▲ 32.8%
Social Media Activity
Facebook Posts
7
This period
Instagram Posts
7
This period
Total Posts
14
Across platforms

Recent Posts

✅
Work Completed This Period
Google Ads (3)
  • Set up AIA Search + PMax campaigns with high-intent business internet keywords
  • Added negative keywords to AIA campaigns — blocked competitor terms, non-business queries, and service outage searches
  • Ongoing search term reviews and keyword refinement across Phone Promo and AIA campaigns
Meta Ads (3)
  • Managed and optimized campaigns across both Meta ad accounts — monitoring lead volume, CPL, and audience performance
  • Installed and configured Meta Pixel on new connectfibertoday.com website with proper event tracking
  • Creative rotation and ad copy testing across Cell Phone Promo and Internet Air Business campaigns
Website (8)
  • Built and launched new website at connectfibertoday.com
  • Configured Google Analytics and Google Tag Manager on new site
  • Set up conversion tracking events (form submissions, phone clicks) across all platforms
  • Connected domain and SSL configuration for connectfibertoday.com
  • Integrated CRM lead routing with website forms
  • Mobile responsiveness testing and optimization
  • Page speed optimization and image compression
  • Created dedicated landing pages for Phone Promo and AIA ad campaigns
Content / Creative (6)
  • Designed and published 14 social media posts (7 Facebook + 7 Instagram)
  • Created new ad creatives for Cell Phone Promo campaigns
  • Designed Internet Air Business ad creative variants for A/B testing
  • Created St. Patrick's Day promotional campaign graphics
  • Wrote new ad copy angles for Google Search campaigns
  • Brand asset management and creative file organization
CRM / Automations (2)
  • Configured CRM lead workflows and automated follow-up sequences
  • Set up lead source tracking and attribution across all ad platforms
Reporting / Analytics (2)
  • Built and delivered 14-day performance report with cross-platform data analysis
  • Implemented cross-platform conversion tracking verification
🎯 What We're Working On Next

Prepared by Melleka Marketing · Data pulled from Google Ads, Meta Ads, Facebook, Instagram, SMS & Email

Report period: February 26 – March 12, 2026